Monday, September 20, 2021

Krispy Kreme is selling Xbox doughnuts

Krispy Kreme created an Xbox doughnut. The Xbox doughnut is a joint marketing effort with Microsoft. It will be sold in Krispy Kreme cabinets and online in the UK and Ireland from August 2nd through August 22nd.

The doughnuts won’t come equipped with CPUs, GPUs, or SSDs, but you might be able to win that type of hardware in the form of an Xbox Series S. As part of this marketing campaign, Krispy Kreme is also giving away Microsoft’s latest mini Xbox. You’ll need to purchase a dozen of the new Xbox doughnuts for a chance to win a console, and Krispy Kreme will include a month of Xbox Game Pass Ultimate with every dozen doughnuts bought.

The Nexus Level doughnut is made with icing and decorated by the Xbox Nexus design. A single doughnut will be priced at £2.10 (nearly $3), or a dozen will be available for £14.45 (about $20).

Krispy Kreme has even created a playful marketing video, featuring a creative director named “Kristina Kareem” and a quality assurance guru named “Xavier Boxell.” I doughnut believe it.

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