Monday, September 20, 2021

TikTok’s live video push continues with new features for creators and viewers

TikTok has announced a slew of new live video features coming to the popular video app platform for both creators and viewers, including scheduled “events,” picture-in-picture support for iOS and Android, and group livestreams with two users. It’s part of the company’s increased efforts to push users to create and watch live videos.

A lot of the new features bring TikTok’s live platform up to par with other live video services, adding the ability for creators to schedule a stream in advance (which TikTok calls a “Live Event”) that viewers can register and receive notifications for. Creators will be able to add countdown times to regular TikTok videos by using a sticker to promote their streams.

It is also possible to co-host livestreams with another person (although this is still a new feature). TechCrunchTikTok also reports that they are testing larger shared streams in order to improve their future offerings.

TikTok is also expanding the rollout of its already announced Q&A feature for live videos to make it easier for hosts to engage with viewers in the middle of a stream. TikTok is also adding new comment filtering options for live chats to ban certain keywords and the ability to designate moderators that can ban or mute viewers who are not following rules.

Lastly, the company is making it easier to find and browse livesteams with a dedicated “Live” button that’s already started rolling out to viewers’ feeds. TikTok also supports iOS and Android’s picture-in-picture modes, allowing you to continue to watch TikTok livestreams even when not in the app.

TikTok’s livestreaming features are still relatively new, especially compared to industry mainstays like YouTube or Instagram, but the new features that are rolling out today should help the social video platform better compete going forward.

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