Monday, September 20, 2021

Twitter hires the team behind news summary app Brief

Twitter will bring in the team building Brief, an app that summarizes news. The announcement was made Tuesday by the company. The Brief team, consisting of four people, will work on projects supporting features like Spaces and Explore. The Verge.

Twitter declined to share details on the terms of the deal, but the spokesperson said that Twitter isn’t buying the Brief business; this is more of an acquihire, as it’s only bringing in the team that worked on the app. The Brief app will close on July 31st. Subscribers will receive a notification beginning Tuesday about the impending changes.

The Brief acquihire continues Twitter’s recent trend of acquisitions and talent pickups for news features. The company bought Scroll, a subscription service that removes ads from news sites, in May, and said at the time the service would become “a meaningful addition to our subscriptions work.” That hasn’t materialized just yet, though; the Twitter Blue subscription product launched in June in Canada and Australia, and while it had a reader mode to help you more easily read threads, a Scroll-like feature isn’t part of the product right now. Twitter also bought Revue, a newsletter service, in January.

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